Digitale Transformation von Promotionsformaten im LEH: Analyse der technologischen, systemischen und strukturellen Voraussetzungen für KI-gesteuerte Promotions
MEMBER IN THE JOINT ACADEMIC PARTNERSHIP
since
Joint Academic Partnership Economics and Business
Prof. Dr. Claas Christian Germelmann
Prof. Germelmann beschäftigt sich in Forschung und Lehre vor allem mit dem Einfluss des Kontexts auf das Verhalten von Konsumenten, z.B. beim Konsum von Werbung, von Lebensmitteln, beim Medien- oder Sportkonsum. Besonderes Augenmerk legter auf Fragen der Beeinflussung des Konsumentenverhaltens und den Konsumentenreaktionen auf Beeinflussungsversuche. In der Forschung vertritt er einen empirischen „Real World-Research“-Ansatz.
Forschungsschwerpunkte:
- Strategische Marketingkommunikation
- Nudging
- Verbraucherschutz
Project:
Publikationen
Jordan, S., Kracklauer, A.H. und C.C., Germelmann (2024):
Advancements and Challenges in AI Applications for B2C Retail Promotions. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham. https://doi-org.ezproxy.hnu.de/10.1007/978-3-031-76365-6_1 (peer-reviewed)
Netscher, M., Jordan, S. und A.H. Kracklauer (2024):
Exploring Customer Acceptance of Smart Stores: An Advanced Model Approach. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham. https://doi-org.ezproxy.hnu.de/10.1007/978-3-031-76365-6_19 (peer-reviewed)
VHB C Jordan, S., Netscher, M., Leinweber, J., Kaplan, C. und A. Kracklauer (2023):Seamless Payment through Artificial Intelligence in food retail: Factors influencing Purchase Intent. Digital Economy. Emerging Technologies and Business Innovation. 8th International Conference on Digital Economy, ICDEc 2023, Braga, Portugal, May 2-4., Proceedings.
Taglinger, M., Jordan, S. und A. H. Kracklauer (2023): Acceptance of artificially intelligent digital humans in online shops: a modelling approach. In: Journal of Applied Interdisciplinary Research (peer reviewed).
Netscher, M., Rehrl, T., Jordan, S., Roschmann, M., Seibel, D., Kill, K., Heppler, P., Lunkenheimer, M. und A. H. Kracklauer (2023): AI in cosmetics. Determinants influencing the acceptance of product configurators. In: Bavarian Journal of Applied Sciences (peer reviewed)..
Vorträge und Poster
Jordan, S., Germelmann, C.C. und A.H. Kracklauer (2024):
Digital transformation of promotion in food retail: Analysing the technological, systemic and structural requirements for AI-driven promotions. Poster-Präsentation (digital) auf dem Netzwerktreffen des BayWISS-Verbundkollegs Economics and Business, 21.06.2024 an der Evangelischen Hochschule Nürnberg.
Jordan, S., Netscher, M., Rehrl, T., Kracklauer, A.H. und C. C. Germelmann (2024):
UNVEILING THE PATH TO CONSUMER HABITUATION: ENHANCING SMART STORE ADOPTION IN RETAIL. Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, Fuerte Ventura.
Jordan, S., Netscher, M., Sanchez, D., Kracklauer, A.H. und C. C. Germelmann (2024):
Customer Data Usage in AI-powered Retail Promotions: Legal, Ethical, and Perceptual Perspectives in South America, Europe, and North Africa. International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Deutschland.
Jordan, S., Dannenmann, B., Kracklauer, A.H., Westphal, J. und D. Rangarajan (2024):
Beyond Virtual Realities: Pioneering AI in Sales - Unraveling Beat the Bot's Impact on Negotiation Skills in Corporate Contexts. Global Sales Science Institute (GSSI) Conference 2024, Montpellier, France.
Jordan, S., Kracklauer, A.H. und C. C. Germelmann (2024):
Advancements and Challenges in AI Applications for B2C Retail Promotions - Unveiling a Socio-Technical Framework for Computer Vision. 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11.
International Conference on Digital Economy (ICDEc) Braga, Portugal (2023):
Seamless Payment through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent. Jordan, S., Netscher, M., Leinweber, J., Kaplan C. & A. Kracklauer.
Global Sales Science Institute and AMA Sales SIG Conference (GSSI) Toronto, Kanada (2023):
Exploring the Acceptance of an AI- and VR-Based Negotiation Training as a Novel Approach in Sales Education. Hindelang, R., Fuchs, L., Reihle, P., Alt, V., Jordan, S.,Dannenmann, B., Kracklauer, A. H., Westphal J. & D. Rangarajan.
International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS) Bielefeld, Deutschland (2023):
Advancements and Challenges in AI applications for B2C Retail Promotion: A Science and Technology Studies Framework on computer vision technologies and Generative Adversarial Networks.