Drechsel, P., Jordan, S., Seidel, T., Velten, A., Kusterer, D., Hatzenbühler, A., & Kracklauer, A. H. (2025):

From Necessity to Pleasure: The Impact of Hedonic Motivation and Performance Expectancy on Acceptance of Online Grocery Shopping Apps in Germany.

https://doi.org/10.25929/QRX1-CP87

Jordan, S.,Dreijer, M., Germelmann, C.C. (2025):

Innovative use of behavioural marketing and design as well as eye-tracking for predictive customer behaviouranalysis in a Danish megastore. In: Bruhn, M., Hadwich, K. (eds) Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden.

Jordan, S.,Kracklauer, A.H., Germelmann, C.C. (2025):

Advancements and Challenges in AI Applications for B2C Retail Promotions. In: Bach Tobji, M.A., Jallouli,R., Sadok, H., Lajfari, K., Mafamane,D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham.

https://doi.org/10.1007/978-3-031-76365-6_1

Netscher, M., Jordan, S., Kracklauer, A.H. (2025):

Exploring Customer Acceptance of Smart Stores: An Advanced Model Approach. In: Bach Tobji, M.A., Jallouli,R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham.

https://doi.org/10.1007/978-3-031-76365-6_19 

Jordan, S., Kracklauer, A.H. und C.C., Germelmann (2024):
Advancements and Challenges in AI Applications for B2C Retail Promotions. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham. https://doi-org.ezproxy.hnu.de/10.1007/978-3-031-76365-6_1 (peer-reviewed)

Netscher, M., Jordan, S. und A.H. Kracklauer (2024):
Exploring Customer Acceptance of Smart Stores: An Advanced Model Approach. In: Bach Tobji, M.A., Jallouli, R., Sadok, H., Lajfari, K., Mafamane, D., Mahboub, H. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2024. Lecture Notes in Business Information Processing, vol 530. Springer, Cham. https://doi-org.ezproxy.hnu.de/10.1007/978-3-031-76365-6_19 (peer-reviewed)

VHB C Jordan, S., Netscher, M., Leinweber, J., Kaplan, C. und A. Kracklauer (2023):Seamless Payment through Artificial Intelligence in food retail: Factors influencing Purchase Intent. Digital Economy. Emerging Technologies and Business Innovation. 8th International Conference on Digital Economy, ICDEc 2023, Braga, Portugal, May 2-4., Proceedings.

Taglinger, M., Jordan, S. und A. H. Kracklauer (2023): Acceptance of artificially intelligent digital humans in online shops: a modelling approach. In: Journal of Applied Interdisciplinary Research (peer reviewed).

Netscher, M., Rehrl, T., Jordan, S., Roschmann, M., Seibel, D., Kill, K., Heppler, P., Lunkenheimer, M. und A. H. Kracklauer (2023): AI in cosmetics. Determinants influencing the acceptance of product configurators. In: Bavarian Journal of Applied Sciences (peer reviewed)..

Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, 2025 Zagreb, Croatia.

Global Sales Science Institute (GSSI) Conference 2025, Shillong, India. Vortrag

Jordan, S., Germelmann, C.C. und A.H. Kracklauer (2024):
Digital transformation of promotion in food retail: Analysing the technological, systemic and structural requirements for AI-driven promotions. Poster-Präsentation (digital) auf dem Netzwerktreffen des BayWISS-Verbundkollegs Economics and Business, 21.06.2024 an der Evangelischen Hochschule Nürnberg.

Jordan, S., Netscher, M., Rehrl, T., Kracklauer, A.H. und C. C. Germelmann (2024):
UNVEILING THE PATH TO CONSUMER HABITUATION: ENHANCING SMART STORE ADOPTION IN RETAIL. Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, Fuerte Ventura.

Jordan, S., Netscher, M., Sanchez, D., Kracklauer, A.H. und C. C. Germelmann (2024):
Customer Data Usage in AI-powered Retail Promotions: Legal, Ethical, and Perceptual Perspectives in South America, Europe, and North Africa. International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS), Bielefeld, Deutschland.

Jordan, S., Dannenmann, B., Kracklauer, A.H., Westphal, J. und D. Rangarajan (2024):
Beyond Virtual Realities: Pioneering AI in Sales - Unraveling Beat the Bot's Impact on Negotiation Skills in Corporate Contexts. Global Sales Science Institute (GSSI) Conference 2024, Montpellier, France.

Jordan, S., Kracklauer, A.H. und C. C. Germelmann (2024):
Advancements and Challenges in AI Applications for B2C Retail Promotions - Unveiling a Socio-Technical Framework for Computer Vision. 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9–11.

International Conference on Digital Economy (ICDEc) Braga, Portugal (2023):
Seamless Payment through Artificial Intelligence in Food Retail: Factors Influencing Purchase Intent. Jordan, S., Netscher, M., Leinweber, J., Kaplan C. & A. Kracklauer.

Global Sales Science Institute and AMA Sales SIG Conference (GSSI) Toronto, Kanada (2023):
Exploring the Acceptance of an AI- and VR-Based Negotiation Training as a Novel Approach in Sales Education. Hindelang, R., Fuchs, L., Reihle, P., Alt, V., Jordan, S.,Dannenmann, B., Kracklauer, A. H., Westphal J. & D. Rangarajan.

International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS) Bielefeld, Deutschland (2023):
Advancements and Challenges in AI applications for B2C Retail Promotion: A Science and Technology Studies Framework on computer vision technologies and Generative Adversarial Networks.

Best Doctoral Paper in 2025, GSSI Shillong, India.